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The sole responsibility for the content of this publication lies with the ROCK project and in no way reflects the views of the European Union.




Luis D. Rivero Moreno & Miguel Rivas



M. Barbaño González Moreno & Luis D. Rivero Moreno


Julio A. Pérez Torres

Front page images

Torino street lights - cc Alberto Sesia / Bologna night - cc Marco Monetti


TASO Desarrollos S.L.

Sevilla (Spain)



This work has been carried out within the context of:

H2020 ROCK project. Regeneration and Optimisation of Cultural heritage in creative and Knowledge cities


H2020-SC5-2016-2017 GA 730280


This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730280




How to cite this report:


Rivero Moreno, L.D. & Rivas, M. (2019). Branding and Communicating the Cultural City. Cultural Heritage as a driver for storytelling the urban future. TASO. ROCK project report.




This work is licensed under Creative Commons. You are free to share and use the material giving appropriate credit and attribution.


The images used in this report might have different kinds of licensing, copyright or copyleft.

April - 2019

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