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ABOUT          CREDITS          ACKNOWLEDGEMENTS        REFERENCES
CULTURAL HERITAGE AS A DRIVER FOR BRANDING THE CONTEMPORARY CITY
2019

This work has been carried out within the context of:

H2020 ROCK project. Regeneration and Optimisation of Cultural heritage in creative and Knowledge cities

 

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730280.

 

Filling in the gaps

Traces of Commerce, Athens


photo by Stathis Mamalakis © Traces of Commerce

The rebirth of a neighbourhood through creativity and collaboration

If we just think about life in a big city, we think about the lack of space, about being too many people in a limited space. Instead of that, the city of Athens, an urban context severely hit by the financial crisis, has 30% of its building reserve empty. The city’s ground-floor network, once the steaming engine of its urban welfare, has now become a redundant landscape of empty spaces. Within this context of decay, Traces Of Commerce is organized as an initiative aiming to bring back to a state of activity a vacant public space of Athens, Stoa Emporon (Arcade of Merchants). A dead zone in the city centre which remained stagnant, with its small shops empty of any commercial activities for more than a decade.


The vision of the initiative is the re-birth of this symbolic public space through the establishment of a productive platform with interdisciplinary synergies that opens up to the city.


Creative workshops and collaborations began in May 2014, hosting several initiatives experimenting in the relations between the disappearing “old-commerce” and the possibilities open by new ideas and new technologies. Helped by the engagement of the local community, a productive and participative environment was generated. Recycling the historical and cultural energy of the place for boosting the newcomers.


The settlement of creative start-ups and small entrepreneurial has finally transformed the ground level of the Social Security Fund for the Merchants building into a transparent laboratory of creativity.


And the lights are now on again.


More at: http://adhocracy.athens.sgt.gr/traces-of-commerce/


#new_urban_uses; #regeneration; #creative_industries; #cultural_industries; #social_innovation; #public_use; #startups & #innovators; #locals; #Athens