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ABOUT          CREDITS          ACKNOWLEDGEMENTS        REFERENCES
CULTURAL HERITAGE AS A DRIVER FOR BRANDING THE CONTEMPORARY CITY
2019

This work has been carried out within the context of:

H2020 ROCK project. Regeneration and Optimisation of Cultural heritage in creative and Knowledge cities

 

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730280.

 

The future of festivals

Kappa FuturFestival, Torino

cc Movement Ent. - Kappa Futurfestival

Avant-garde is always ahead of the crowd

To be a proper futurist you need to look desperately forward. That's clear. But Futurism, one of the most outrageous currents in the XX century avant-garde, is today a memory coming from the past. Back in 2009, to celebrate one hundred years since the violent irruption of Futurism, Movement Entertainment, a smart-up based in Torino, decided to create FuturFestival. It succeeded, and, after attending 7000 people, it became “Italy's most beloved New Year’s Eve party”.


Location is unique: Parco Dora, an amazing park that reminds us of the former industrial past of the city. But even better is the challenge of not making a toast to nostalgia, but being in the avant-garde again, creating a space for fun and innovation. However, it is a non-mainstream product, but a smart move for all electronic music lovers. A must-go for citizens and foreigners.


Little by little evolved into Kappa FuturFestival, an event at the avant-garde. Why? Because it is a 100% day time, cashless, sustainable and zero impact on the public finance event. One of the best European Summer Festivals; unmissable according to The New York Times. A truly futuristic experience.


Are you going to miss it again?



More at: https://www.kappafuturfestival.it/en/ ; https://www.monica-project.eu/


#industrial_heritage; #urban_regeneration #new_urban_uses; #new_technologies; #creative_industries; #experience_economy; #startups & #innovators; #visitors; #locals; #Torino