Kappa FuturFestival, Torino
Avant-garde is always ahead of the crowd
To be a proper futurist you need to look desperately forward. That's clear. But Futurism, one of the most outrageous currents in the XX century avant-garde, is today a memory coming from the past. Back in 2009, to celebrate one hundred years since the violent irruption of Futurism, Movement Entertainment, a smart-up based in Torino, decided to create FuturFestival. It succeeded, and, after attending 7000 people, it became “Italy's most beloved New Year’s Eve party”.
Location is unique: Parco Dora, an amazing park that reminds us of the former industrial past of the city. But even better is the challenge of not making a toast to nostalgia, but being in the avant-garde again, creating a space for fun and innovation. However, it is a non-mainstream product, but a smart move for all electronic music lovers. A must-go for citizens and foreigners.
Little by little evolved into Kappa FuturFestival, an event at the avant-garde. Why? Because it is a 100% day time, cashless, sustainable and zero impact on the public finance event. One of the best European Summer Festivals; unmissable according to The New York Times. A truly futuristic experience.
Are you going to miss it again?
More at: https://www.kappafuturfestival.it/en/ ; https://www.monica-project.eu/
#industrial_heritage; #urban_regeneration #new_urban_uses; #new_technologies; #creative_industries; #experience_economy; #startups & #innovators; #visitors; #locals; #Torino