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ABOUT          CREDITS          ACKNOWLEDGEMENTS        REFERENCES
CULTURAL HERITAGE AS A DRIVER FOR BRANDING THE CONTEMPORARY CITY
2019

This work has been carried out within the context of:

H2020 ROCK project. Regeneration and Optimisation of Cultural heritage in creative and Knowledge cities

 

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730280.

 

The sea is just here

A Barriera c’e il mare, Torino


Design by Leiden Durand - © TurinBarriera

If visitors are a little bit confused, let's show them the best places to go

A neighbourhood is full of things to see and to do. But who knows really the good places to go? Yes, the citizens, of course. That's the point of A Barriera c’e il mare, a project where the people that really know well this area of Torino can communicate to the world where are the best locations to enjoy their place: art, pictures, food, crafts... Now, it's impossible to be lost. Now, we all know that we should go there, take a look, and taste!


The creation of a website and a tourist map with this bottom-up perspective is the way of valorising properly the heritage of a place, not always noticed because of the inertia of everyday routine. So, the experts are the citizens, and the citizens are the ambassadors. A process for being conscious of the power of the community and creating a stronger identity. A smart proposal for a new kind of sustainable tourism, that of being kindly invited to see and be hosted.


Barriera is waiting for you, just like a day of swimming and diving at the sea.



More at: http://www.turinbarriera.it/it/


#heritage_sites; #intangible_heritage; #social_innovation; #public_use; #experience_economy; #local; #visitors; #startups & #innovators; #Torino